C’mon… open the box.

Pandora is a new service that attacks streaming music in a novel way: You really have to give it a try! And they’ve just released the “free” (ad supported) version, so it’s even easier! No hassle. Just a quick signup.

And it’s the instant intelligence that makes this so cool. They call it the Music Genome Project. They create “stations” from your selections, rating music attributes for thousands of songs, and applying them to what you select. The result is a listening experience that is seamlessly consistent.

Way cool. Listen. Share with friends. Add to the intelligence.

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